This post is bits and pieces of an article from Money Magazine in 2008, it is still so newsworthy that I needed to share it with you.
Whether you’re buying or selling, the real estate game has changed. To win, you’ve got to learn how to play.
IF YOU’RE A BUYER…..
RULE 1
You can’t time the bottom; but you can pick a great house
The house you buy today, could be worth less next year, or not, where is the fortune teller when you need one. That could get you thinking about trying to time the bottom. Resist. It’s harder to do than you think, and this is the best buyers have had it in two decades, with inventories up and mortgage rates low. Pace yourself, find the perfect place and drive a hard bargain: Ignore the seller’s asking price and bid 10% below what comparable homes are selling for. If the seller balks, move on. Remember that if you’re trading up, your home could sit. So sell before you buy.
RULE 2
One reason to buy now: mortgage rates
Homes are plentiful and will remain so, but financing will be getting more expensive. True, the Federal Reserve has slashed interest rates, but fixed mortgages don’t directly follow the Fed. They reflect the bond market’s expectations about inflation, which remains a concern. That means there could be a penalty for waiting to buy even if prices fall more. Today a $250,000 loan would set you back $1,500 a month. At 7%, a $1,500 payment gets you only a $225,000 mortgage. As for variable-rate loans, the spread between conforming ARMs and fixed loans is too narrow to do you much good.
RULE 3
Another reason to buy: rates on big mortgages
Mortgages in amounts greater than $417,000–the limit for buying by federally sponsored mortgage agencies–usually run a fifth of a percentage point above conventional products. But investors are shunning jumbos.
Certain jumbo borrowers could get relief, however. A new law allows 
Freddie Mac and Fannie Mae to buy loans as large as $729,750 in 71 high-priced areas. So far “jumbo conforming” loans average 6.6%. The program has gotten off to a slow start; you’ll need to shop around. And unless Congress acts, this bargain will disappear at year-end.
RULE 4
Don’t buy cheap; buy good schools
By now you’ve heard from somebody who knows somebody who got a great deal on a foreclosed property. But when you buy a house, you’re also buying into a neighborhood. And foreclosures tend to be bunched in areas where residents and speculators alike took out exotic mortgages to get into homes they subsequently found they couldn’t afford. That’s not a recipe for stability. Prices and quality of life could both decline further.
Similarly, avoid developments that popped up in the past few years. They too likely have a lot of owners with risky loans and little equity, says Mike Larson of Weiss Research. Instead, go for areas with highly rated schools. They generally fare better during downturns, and that pattern is holding today, according to a recent study by real estate site Trulia.com.
RULE 5
Make sure your agent has your interest at heart
The real estate game has a built-in conflict of interest, since the listing agent and your agent both get paid by the seller. And these days more sellers are offering extra cash to buyer’s agents. So make sure you’re not being steered to a house that’s better for your agent than for you. Agree up front on his commission (typically 3%) and that any extra payments will go to you, says Jon Boyd, past president of a buyer’s agent trade group.
IF YOU’RE SELLING…
RULE 1
Get real about price
Too many sellers set their price based on yesterday’s market. Big mistake. “The first buyers in tend to pay the best price, so you need to price it right at the start,” says Pamela Liebman, CEO of the Corcoran Group brokerage.
If there’s little inventory in your price range, list for what others are asking. If a lot of homes like yours are on the market, then look to generate buzz, says Liebman. Set an asking price 10% below what homes like yours have been selling for. That raises the odds of your getting multiple offers.
If your market is really frozen and you need to drop the price, make one large cut. No baby steps.
RULE 2
Vet your agent–especially if it’s you
Selling on your own in an unprecedented slowdown means you’ll have to work awfully hard marketing your home. If you aren’t prepared for that, hire a broker. Avoid newbies. You want an agent who has been through good times and bad and who has a track record that you can verify with clients.
RULE 3
Pimp your house–hire a home stager
To sell today, you’ve got to glam up your home. A stager will help get rid of clutter (especially clutter you don’t see); rearrange furniture to create attractive focal points; repurpose underused rooms, turning, say, that makeshift bedroom in the basement into a rec room; and pick paint and curtains that make rooms appear spacious. A consultation may run $200. Completing the plan could cost $1,000 or more. It’s worth it.
RULE 4
Cash will make your home look even better
Given the number of listings out there, you want to throw in a little something extra to make your house catch the eye of buyers and their agents. Rather than hand out a cruise or a car–skeptics might wonder why you’re so desperate–offer something that will make your home more affordable, such as paying part of the buyer’s closing costs. In the multiple-listing-service description of your house that agents can see, let them know you’re offering a $1,000 bounty or a 4% commission to the one who brings in the purchaser. It will mean more knocks on your door.
RULE 5
Underwater? Learn to swim
If you’re a recent buyer, your mortgage may well top what your home would go for today. About a third of those who bought last year or in 2006 now have negative equity, according to Zillow.com. If a job or family issue compels you to move, your options aren’t great, but you have a few. First, you may be able to persuade your new employer to make you whole on the loan. Second, if the rental market in your area is strong (as is the case in many spots that were healthy but not overly bubbly during the boom), you can become a landlord and wait out the slump. Third, of course, is to sell for as much as you can (see Rule No. 1) and raid your savings for the difference.
Short sales, in which the bank agrees to take less than it’s owed and release you from your debt, get a lot of media attention. That doesn’t mean they’re easy to come by. A bank usually will consider one only if you’re at risk for foreclosure. Even then it may say, “No, thanks.”
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